Issue 10 - January 16th, 2008

I hope you have started 2008 with a bang! The game is afoot and those who wait for success to be handed to them will starve. Don't let the dodo get the upper hand!

It is with great excitement that I announce the launch of my online column with Sales & Marketing Management Magazine called "Training With the Sales Dodo." The first column is highlighted below.

Last week, ERE.net featured an article of mine titled, "Are Job Applicants Destroying Your Brand?" This article deals with the proper handling of the candidates you elect not to hire. It's a great read.

If you have not requested my recently released white paper titled, "Are There Criminals On Your Sales Team," don't forget to send me an email requesting it. If you hire sales people, you do not want to miss this piece.

Don't forget to visit the new SalesDodo.com. Missed a newsletter? Click here.

A hot, new book is in Recommended Reading titled "Reality Sells."

Adapt and Thrive!

-Lee

Recommended Reading:

"Reality Sells: How To Keep Customers Coming Back Again and Again By Marketing Your Genuine Story"

If you're challenged by figuring out what your unique marketing message is, you're not alone. Problem is, that story is difficult to uncover all by yourself. "Reality Sells" solves that fundamental problem. In this short, well-organized and entertaining 144 pages, Andrew Corbus and Bill Guertin offer their Four Laws of Authenticity, a means to discover anyone's genuine story. Throughout the book, you'll find solid ideas and memorable examples of companies that illustrate each of the Laws, including L.L. Bean, Toyota's Scion brand, Swarovski, Chick-Fil-A, and the Dallas Mavericks of the NBA.

Corbus and Guertin claim that your genuine story is better than anything you could make up, and they build a strong case for marketing who you are as well as what you do. The back of the book is a pleasant surprise, offering a dozen ready-made team meetings designed to help you relate your new-found Authentic message to those who will be delivering on that message: your front-line staff.

"Reality Sells" is the antidote for my-advertising-sounds-like-everyone-else. For entrepreneurs, this is one of those books that can generate a new idea on any page you read.

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